Use Your 2024 Sales Data In 2025
Once you have customers on-board, there’s work to be done to keep them interested, encourage them to buy again, buy more or recommend you. Think of your customers as year-round buyers – don’t rely on them to remember, tell them!
One way to do this is through digital marketing – think MailChimp-type e-newsletters.
Lucy Jones, on university work experience with Sarah Hawes from Izzy PR, outlines the basics of e-newsletters.
Content ideas
News, promotions, company updates, offers, discounts – mix it up and send them out regularly. Monthly or seasonally is a good place to start.
The benefits of e-newsletter marketing:
- Information is delivered directly to the consumer
- Production and distribution is lower cost
- The contemporary format keeps your brand up-to-date
- Content can be repurposed
- Engagement analytics help track brand growth and engagement
- Engagement is encouraged with links and calls to action
- Brand presence boosted amongst your database
Segment your audience data
The most effective newsletters are sent out to audience segments – often a slightly different version for each audience group. Subscribers are split up into different groups based on shared characteristics such as demographics, customer history or interests. For example, new customers get a different message to older ones.
Why use segmented data?
Higher engagement: Customers will click if the content is clearly relevant to them.
Better use of resources: Allocating certain content to the right receiver is more valuable.
Increased loyalty: Subscribers are more likely to stay with tailored messages.
Improved customer experience: A ‘one size fits all’ approach is not as effective.
Sarah Hawes | izzypr.co.uk | 07748 631100
