Data Expert Launches Free Tool To Help Businesses Six Years After GDPR Introduction

It’s six years since GDPR was introduced and if you’re still baffled, you’re not alone! Many businesses are confused by the regulations and unsure about whether they are as compliant as they should be.

GDPR and data privacy expert Judith Andrews from Business Tamer helps to demystify the jargon for clients and take away the fear around GDPR. Understanding what data you can collect, and how to use and store it responsibly can be a game-changer for business growth and development.
But still, there is a fear around what to collect and how to use it.

That’s why she has launched a free tool – Privacy 360. Every business that handles data, from sole traders to large corporates has a responsibility to collect and handle data properly – whether that data relates to clients, employees or suppliers. This new service is a simple set of questions around four areas – organisation, people, customers, and prospects – to help you think about the different ways data protection affects your business. Once completed, you will receive a personalised report with recommendations and actions.

It could help you with:

• Maximising your database for direct marketing
  Used properly, data can help you to target your customers and prospects with laser precision. Attract new customers, entice old ones back or ensure existing ones continue to feel valued and that your products and services are relevant to them. GDPR guidelines can help you understand which customers you can target, when and how, to increase sales and loyalty.
  
• Employee files
  As well as basic contact information, businesses hold a huge amount of data on their employees such as background and DBS checks, verification of education and qualifications, and even sensitive health information. This is also true of interview candidates who have gone through the recruitment process, whether or not they were successful. Any staff monitoring also falls under the regulations too. GDPR can help ensure you know what data you can hold about your staff and potential recruits, how you can use it, as well as responsible staff monitoring.
• CCTV
  Any use of CCTV, whether to monitor staff or customers, is covered by GDPR. Businesses must ensure footage and images are responsibly collected, then stored and shared appropriately. GDPR rules outline how to use it legitimately, restrict access to necessary individuals only, and store securely and properly.
• Data mapping
  It’s important to understand and track the lifecycle of data through your business, starting from when it’s first collected, what is collected and how, who it’s shared with, and how it’s stored, including any systems used to do this, so that proper use can be demonstrated, if necessary. Going through this process helps you to understand the personal data you hold, any potential threats to individuals’ privacy and how to mitigate those risks.

Judith says: “Getting to grips with your data need not be complicated or scary – it really can unlock a wealth of potential in your business. You just need to understand how.

“Privacy 360 is a good place to start, to help you feel confident in your data handling and compliance. If you are worried about how you’re doing it or if you are compliant, this review will let you know your risks and gaps. But if you need further help, I’m available for whatever you need, from some friendly advice on the phone, to a full assessment of your processes and policies.”

Judith Andrews | Business Tamer
0207 294 7599 | hello@businesstamer.co.uk