5 Ways To Review Your Marketing This Spring

If you don’t have a marketing plan or strategy but instead, fit marketing in when you can, it’s worth spending some time reviewing a few areas that could improve how you look, to your customers and clients.

Customer Journey
What happens when a client gets in touch?
If they fill in a form on your website, what message do they get back – on screen, via email? Do they know what happens next and when?
If they’ve bought something, does the sales confirmation email tell them all they need to know?
If it’s an event, have you told them all the info they need?

Website
Is it up to date? Does it tell people what they want to know? Does it answer any questions they might have?
Check images are relevant and links work. Are your contact details correct and does your submission form work?

Social media
If you use social media, is your content regular, relevant and on-brand? Social media is such a fantastic shop window – use it to your advantage!

Database
It’s a great resource for you to tell people your news, updates, educate, share information, build your reputation and credibility and remind people that you are there.
Mailers often create inquiries and sales – don’t miss out!

Networking
Get out and promote your business! Look for networking that is relevant to your business, so that your potential clients are in the room. Don’t be a selfish networker flogging you wares and dishing out business cards- build relationships and find out how you can mutually help each other.

Sarah Hawes from Izzy PR works with clients to create marketing plans and regular content online and offline.

Sarah@izzypr.co.uk
izzypr.co.uk